After 20 years of shooting weddings on film I made the decision to switch to digital photography. When I switched, I examined the way I did business.
I realized that my clients were hiring me for my time and experience, not because I offered a hundred pictures in a fancy album like every other photographer. I needed a better way to meet my clients needs so I changed my business model.
I decided that ...
- Simpler is better.
- High resolution files should be part of every package.
- Couples shouldn’t be required to buy overpriced albums..
- I would only photograph one wedding per week.
- Service and presentation should be separated.